Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...

Exposed: Sexism Pervasive in Craft Beer Industry

A wave of #MeToo reckonings were sparked when Brienne Allan, production manager at Notch Brewing in Salem, Massachusetts, got tired of the ...

USA: Alcohol Use in Women Now At Men’s Levels – With Severe Consequences

Alcohol use among women in the United States (U.S.) has caught up to the level of men. This trend is leading to severe consequences in ...

“Understanding Alcohol Harm as Feminist Issue”

Movendi International’s 9th episode of the Alcohol Issues podcast. This is a special edition. For Human Rights Day marking the end of ...

Rwanda: Big Alcohol Uses Sexist Marketing

The beer brand Skol was caught using sexist marketing in Rwanda. Skol printed sexist jokes on their beer bottles. One of the jokes read ...

Canada: ‘Mommy Juice’ Normalizes Alcohol

Normalizing alcoholism for women is the newest social media trend fired by Big Alcohol. Many Facebook pages, YouTube videos and specially ...

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