Rwanda: Big Alcohol Uses Sexist Marketing

Posted August 21 2019 Alcohol Harm, alcohol marketing, Big Alcohol, BigAlcoholExposed, Evidence, Gender Equality, Labelling, News, Sexism

The beer brand Skol was caught using sexist marketing in Rwanda. Skol printed sexist jokes on their beer bottles. One of the jokes read “when can a woman make you a millionaire” with the answer “when you are a billionaire”. Another of the jokes in French read “how does a beauty queen try and kill a fish? By putting its head in water…”
This is not the first time Big Alcohol has used sexism to market their products. In fact, Big Alcohol has a long track record of using sexist, objectifying and de-humanizing images, messages and slogans to sell more of their products…

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