The beer brand Skol was caught using sexist marketing in Rwanda. Skol printed sexist jokes on their beer bottles. One of the jokes read “when can a woman make you a millionaire” with the answer “when you are a billionaire”. Another of the jokes in French read “how does a beauty queen try and kill a fish? By putting its head in water…”
This is not the first time Big Alcohol has used sexism to market their products. In fact, Big Alcohol has a long track record of using sexist, objectifying and de-humanizing images, messages and slogans to sell more of their products…