Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev, Asahi, Carlsberg, Heineken

England, UK: Evidence Shows Alcohol Taxes Work

New alcohol duty rules introduced in August 2023 are reshaping the UK’s alcohol market. Under the improved structure, taxes are now based ...

New Mexico, USA: Big Alcohol Derails Alcohol Tax Increase And Lawmakers Push Alcohol Industry Bill Instead

New Mexico has the highest rate of alcohol-related deaths in the United States, with nearly 2,000 lives lost annually due to alcohol. ...

AB InBev

Unmasking Itself: Big Alcohol Cuts DEI Programmes

Major alcohol corporations in the U.S. have rolled back Diversity, Equity, and Inclusion (DEI) programmes. These are moves to carry favor ...

How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...

Diageo

Diageo Ireland: Marketing Disguised as Community Support

Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...

How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Revelations About Big Alcohol Lobbying Spark Community Concerns in Scotland

Revelations about aggressive Big Alcohol lobbying in Scotland have raised concerns about the alcohol industry’s influence on public ...

Alcohol Companies Expose More Than Half of U.S. Adolescents to Alcohol Marketing

This study examined self-reported exposure to alcohol marketing among adolescents in the U.S. The study also assessed youth alcohol ...

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