Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Apr 25 '23 AB InBev
AB InBev-funded Case Study to “Evaluate” AB InBev’s “Smart Drinking Goals”

AB InBev has funded a case study on the impact of its “Smart Drinking Goals” CSR initiative, as reported by the AB InBev ...

Misconduct Report Apr 24 '23 AB InBev
Beer Giant Exposed: AB InBev’s ESG Agenda Aims to Rebuild Brand Image 

Beer giant AB InBev’s Environment, Social and Governance Agenda (ESG) report for the year 2021 reflects that AB InBev has taken ...

Misconduct Report Apr 3 '23 AB InBev, Bacardi
Canada: Big Alcohol Derailed Planned Alcohol Tax Increase While New Report Details High Alcohol Harm and Economic Costs

Big Alcohol managed to pressure the Canadian government into giving up on a much needed alcohol tax increase. The federal alcohol duty was ...

Misconduct Report Mar 30 '23 AB InBev, Bacardi
Exposing the Political Activities of Big Alcohol Front Group Distilled Spirits Council of the United States (DISCUS)

This paper offers thick description and analysis of DISCUS and its main political activities. It aims to provide a preliminary case study ...

Misconduct Report Mar 30 '23 AB InBev, Bacardi
Exposing the Political Activities of Big Alcohol Front Group Distilled Spirits Council of the United States (DISCUS)

This paper offers thick description and analysis of DISCUS and its main political activities. It aims to provide a preliminary case study ...

Misconduct Report Mar 22 '23 AB InBev
Canada Will Improve the Alcohol Duty Escalator As More Ambitious Action Is Needed to Address Alcohol Burden

The planned escalator of the alcohol excise tax in April 2023 upgrades the existing Canadian alcohol tax policy’s effectiveness. The ...

Misconduct Report Mar 4 '23 AB InBev
AB InBev Marketing Spending Drives Sales Growth

The world’s largest beer producer, AB InBev credits marketing with driving ‘highest-ever’ volume sales. Anheuser-Busch InBev CEO ...

Misconduct Report Feb 20 '23 AB InBev, Heineken
Beer and Booze Wars and Celebrities: How Super Bowl 2023 Turned Into an Alcohol Advertising Frenzy

In this blog post, Maik Dünnbier reveals how much alcohol companies spent on their marketing campaigns during and around Super Bowl 2023. ...

Misconduct Report Feb 20 '23 AB InBev
Study Reveals Shocking Details About Leading Alcohol Research Funder’s Relationship with the Alcohol Industry

In 2018, a $100 million clinical trial on how ‘moderate’ alcohol use affects health was cancelled in the US. This was because it was ...