Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 4 '26 AB InBev, Grupo Modelo
AB InBev Turned Mexico City’s Main Square into a Beer Ad for 400,000 People

On 1 March 2026, Grupo Modelo – the Mexican subsidiary of AB InBev, the world’s largest beer producer – staged a free Shakira ...

Misconduct Report Feb 23 '26 AB InBev, Grupo Modelo
AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Front group Nov 14 '25
FISAC

OVERVIEW Fundación de Investigaciones Sociales, A.C. (FISAC, Foundation for Social Research) is the main alcohol industry front group ...

Misconduct Report Oct 16 '25 Heineken, Heineken Mexico
Heineken Exploits Social Media “Engagement” to Fuel High-Risk Alcohol Use in Mexico

Heineken Mexico systematically uses social media as both a marketing channel and a product development tool. In El Economista, company ...

Front group Oct 13 '25
CIVyL

OVERVIEW The Comisión para la Industria de Vinos y Licores (CIVyL, Commission for the Wine and Liquor Industry) is an alcohol industry ...

Misconduct Report Oct 8 '25 Heineken, Heineken Mexico
Heineken’s Yucatán Brewery – A Threat to Water, Rights, and Communities

Heineken is pushing ahead with a massive new brewery in Kanasín, Yucatán – a project that symbolizes how Big Alcohol drains communities ...

Misconduct Report Sep 24 '25
Profit Before Health: Big Alcohol’s Grip on the U.N. NCD Process

The new U.N. political declaration on noncommunicable diseases (NCDs) could have been a turning point for global health. Instead, ...

Misconduct Report Aug 26 '25 Bacardi, Diageo, Pernod Ricard
Industry-Sponsored “Reform” Would Make Alcohol Cheaper in Mexico

The wine and spirits industry is quietly steering Mexico’s alcohol tax debate – and it’s doing so under the guise of policy ...

Front group Jul 28 '25
Alianza Mexicana por un Consumo Moderado

Overview In July 2025, global alcohol industry giants launched a new front group calling itself the “Alianza Mexicana por un Consumo ...