Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Bacardi Coca-Cola’s New Alcoholic Beverage: Blurring the Lines Between Soft Drinks and Risk
Coca-Cola and Bacardi’s recent announcement to launch a ready-to-drink (RTD) alcoholic product in 2025 is deeply concerning, especially ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Heineken Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability
Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...
AB InBev AB InBev’s Aggressive Alcohol Promotion in Brazil: Profit Over Public Health
AB InBev’s aggressive marketing strategy for Corona beer in Brazil is deeply concerning. The company is pouring millions into ...
Heineken Heineken attempts greenwashing to hide water usage, slave labour
The water footprint of beer is horrible – to make one liter, 298 litres of water is used. This problem is worsened by the fact that large ...
Heineken Heineken main sponsor of comic event – marketing alcohol towards minors
Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...
22 Case Stories of Big Alcohol Misconduct in 2023
In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...
AB InBev, Heineken Heineken Exposed for ‘Slave Labor’ Practices in Brazil
Brazilian brewery Kaiser, which is owned by Heineken, has been added to the government’s list of companies responsible for labor ...
AB InBev, Heineken Brazil: Supported by Big Alcohol, Research Center Defines Standard Unit of Alcohol 40% Higher Than World Health Organization
Center financed by alcohol giants Heinken and AB InBev is used as a reference by the Ministry of Health and provides data that favors ...