Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Feb 16 '26 AB InBev, Ambev
AB InBev Turns Netflix’s Bridgerton Into a Marketing Channel for Alcopops in Brazil

AB InBev subsidiary Ambev is using Netflix’s hit series Bridgerton to market flavoured alcoholic beverages to young women in Brazil. ...

Misconduct Report Oct 13 '25 AB InBev, Ambev
Fifteen Minutes to Harm: AB InBev’s New Delivery Scheme Raises Alarms in Brazil

In a striking escalation of its commercial strategy, AB InBev (through its Brazilian subsidiary Ambev) has unveiled a new “Modo Turbo” ...

Misconduct Report Oct 9 '25 AB InBev, Ambev
Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil

Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...

Front group Oct 8 '25
SINDICERV

OVERVIEW The Sindicato Nacional da Indústria da Cerveja (SINDICERV, National Beer Industry Union) is an alcohol industry front group ...

Misconduct Report Sep 17 '25 AB InBev
AB InBev Embeds Itself in São Paulo’s Health System

A tool used in São Paulo – Modera SP – is presented as a public health innovation to help people reflect on their alcohol use. ...

Front group Sep 11 '25
ABBD

OVERVIEW The Associação Brasileira de Bebidas Destiladas (ABBD, Brazilian Association of Distilled Beverages) is an alcohol industry ...

Front group Sep 10 '25
CISA

OVERVIEW The Centro de Informações sobre Saúde e Álcool (CISA, Centre for Information on Health and Alcohol) is an alcohol industry ...

Misconduct Report Sep 8 '25 Heineken, Heineken Brazil
Intrusive and calculated – Heineken interrupts Netflix to push beer into the living room

Heineken has taken alcohol marketing into Brazilian living rooms with a campaign called “Hijack Socialization.” In partnership with ...