Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...
AB InBev, Heineken Big Beer Pushes for Tax Cuts in Brazil’s Reform: A Threat to Public Health
As Brazil moves toward tax reform, the beer industry is lobbying hard for lower taxes on beer compared to other alcoholic beverages. Major ...
Diageo Sweet and Dangerous: The Hidden Risks of Diageo’s New RTD
Diageo, the company behind Johnnie Walker, has introduced its first Johnnie Walker-branded ready-to-drink (RTD) product in Brazil. This ...
Bacardi Coca-Cola’s New Alcoholic Beverage: Blurring the Lines Between Soft Drinks and Risk
Coca-Cola and Bacardi’s recent announcement to launch a ready-to-drink (RTD) alcoholic product in 2025 is deeply concerning, especially ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Heineken Heineken’s Rock in Rio Sponsorship: Promoting Alcohol under the Guise of Sustainability
Heineken’s sponsorship of Rock in Rio 2024 for the sixth consecutive year is problematic, primarily due to its potential influence on ...
AB InBev AB InBev’s Aggressive Alcohol Promotion in Brazil: Profit Over Public Health
AB InBev’s aggressive marketing strategy for Corona beer in Brazil is deeply concerning. The company is pouring millions into ...
Heineken Heineken attempts greenwashing to hide water usage, slave labour
The water footprint of beer is horrible – to make one liter, 298 litres of water is used. This problem is worsened by the fact that large ...