Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy
Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...
Diageo Theatre of Deception: Diageo’s School Program in Brazil
Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...
AB InBev, Ambev “Work similar to slavery” – Ambev Caught Exploiting Workers again
The Brazilian Ministry of Labor has exposed Ambev, a company controlled by AB Inbev, for subjecting workers to conditions akin to modern ...
Heineken, Heineken Brazil Heineken’s “Sol” Brand Campaign in Brazil: Exploiting Community and Social Connections
Heineken’s campaign for its “Sol” beer brand in Brazil is exploiting genuine community interactions for profit. By taking ...
Heineken Brazil
This company profile of Heineken, Brazil, reveals the unethical practices of one of the largest beer producers. It provides examples of ...
Grupo Petrópolis
This company profile of Grupo Petrópolis reveals the unethical practices of one the largest alcohol producers in Brazil. It provides ...
Ambev
This company profile of Ambev reveals the unethical practices of one of the largest beer producers in Brazil. It provides examples of ...
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...