Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jun 9 '26 AB InBev, Ambev, Diageo, Heineken, Molson Coors
Inside AB InBev’s World Cup Machine: How the World’s Largest Brewer Exploits Football to Maximise Alcohol Sales

The alcohol industry is turning the 2026 FIFA World Cup into the largest marketing offensive in the history of sports, and AB InBev is ...

Misconduct Report Jun 5 '26 AB InBev, Heineken
Bought and Brewed: How the Beer Industry Wants You to Think Beer Is Healthy

Vitamin B6 is in almost everything people eat, and deficiency is rare. A German study, funded by Heineken and AB InBev through a German ...

Misconduct Report May 21 '26 AB InBev, Ambev
Ambev Counts Down to the World Cup. Brazil’s Children Will Pay the Price.

Thirty days out from the 2026 FIFA World Cup, Ambev is escalating massive alcohol marketing fronted by national football icons and centred ...

Misconduct Report May 18 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazil’s Selective Tax Delayed After Beer Industry-Aligned Polling Reaches President Lula’s Advisers

An internal survey by Instituto Locomotiva – with question framing that mirrors the beer industry’s lobbying messaging – has ...

Misconduct Report May 8 '26 AB InBev, Ambev, Diageo, Grupo Modelo, Molson Coors
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...

Misconduct Report Apr 29 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazilian Beer Industry Lies About Beer Tax While Its Lowest in the Americas

As Brazil discusses alcohol taxes, WHO data shows that the excise tax share on Brazilian beer at 2.28% is the lowest in the Americas ...

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Mar 4 '26 AB InBev, Grupo Modelo
AB InBev Turned Mexico City’s Main Square into a Beer Ad for 400,000 People

On 1 March 2026, Grupo Modelo – the Mexican subsidiary of AB InBev, the world’s largest beer producer – staged a free Shakira ...

Misconduct Report Mar 3 '26 AB InBev, Heineken Beverages SA
How Big Alcohol Stole the Budget: Inside the Industry Campaign That Derailed South Africa’s Alcohol Tax Ambitions

South Africa’s 2026 Budget set alcohol excise at a 3.4% increase – a clear retreat from last year’s above-inflation adjustment and a ...