Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

Normalizing Harm: AB InBev’s Tactic to Embed Alcohol in Social Life

AB InBev’s “Poker and Pizza” campaign in Colombia demonstrates a Big Alcohol tactic to normalize alcohol in everyday life. By taking ...

AB InBev

Submitted case: Exposing the Conflict of Interest in Alcohol Industry-Funded Science

The involvement of alcohol companies such as AB InBev in funding scientific research is a troubling practice that compromises public health ...

AB InBev

“Smart Drinking” or Smart Marketing? AB InBev’s Campaign Distracts from Alcohol Harm

AB InBev, the world’s largest beer producer, has been using “moderation” campaigns in Colombia, promoting “smart drinking” ...

AB InBev

Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games

The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...

AB InBev

AB InBev’s Aggressive Alcohol Promotion in Brazil: Profit Over Public Health

AB InBev’s aggressive marketing strategy for Corona beer in Brazil is deeply concerning. The company is pouring millions into ...

AB InBev

Big Alcohol Uses Social Media to Create Parallel Universe Where Actual Alcohol Harms and Policy Solutions Are Absent

The present study addresses two key questions: What are the main issues that the key alcohol industry actors in Uganda concentrate on in ...

AB InBev

Big Alcohol Lobbying Exposed: Beer Giant Is Second Biggest Political Donor in Colombia

Investigative reporting by independent publication La Silla Vacía reveals the money the alcohol industry pumps into political parties. AB ...

AB InBev

Exposing Greenwashing in the Alcohol Industry: Cerveza Corona’s Bottle Return Campaign

Alcohol industry companies engage in manipulation activities to protect and cultivate its image and brand value, deploying manipulation ...

AB InBev

Civil Society Organization partners with Bavaria

Civil society organisation collaborating with the alcohol brand “Bavaria” to offer capacity building in promoting so called ...

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