Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
AB InBev Targeting Youth – Grupo Modelo’s Troubling Marketing Push
Grupo Modelo, part of AB InBev, is doubling down on its expansion strategy for 2025 with a focus on “megabrands” like Corona and ...
AB InBev, Heineken Beer at What Cost? How Heineken and AB InBev Exploit Mexican Communities
The brewing giants Heineken and Grupo Modelo (controlled by AB InBev) are driving down barley prices for farmers in Mexico’s Altiplano ...
AB InBev, Heineken The Hidden Agenda Behind the Beer Industry’s Push for Non-Alcoholic Beer
A recent study funded by the Dutch Brewers Association claims that non-alcoholic beer is leading to reduced alcohol consumption in the ...
AB InBev, Heineken Big Beer Pushes for Tax Cuts in Brazil’s Reform: A Threat to Public Health
As Brazil moves toward tax reform, the beer industry is lobbying hard for lower taxes on beer compared to other alcoholic beverages. Major ...
AB InBev Normalizing Harm: AB InBev’s Tactic to Embed Alcohol in Social Life
AB InBev’s “Poker and Pizza” campaign in Colombia demonstrates a Big Alcohol tactic to normalize alcohol in everyday life. By taking ...
AB InBev Submitted case: Exposing the Conflict of Interest in Alcohol Industry-Funded Science
The involvement of alcohol companies such as AB InBev in funding scientific research is a troubling practice that compromises public health ...
AB InBev “Smart Drinking” or Smart Marketing? AB InBev’s Campaign Distracts from Alcohol Harm
AB InBev, the world’s largest beer producer, has been using “moderation” campaigns in Colombia, promoting “smart drinking” ...
AB InBev Undermining Health: The Controversy Over Alcohol Sponsorship in the 2024 Olympic Games
The 2024 Olympic Games in Paris marked a controversial moment in sports sponsorship with AB InBev, a major alcohol producer, becoming a ...
AB InBev AB InBev’s Aggressive Alcohol Promotion in Brazil: Profit Over Public Health
AB InBev’s aggressive marketing strategy for Corona beer in Brazil is deeply concerning. The company is pouring millions into ...