Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Proposed Alcohol Guidelines in Canada Reduce Low-Risk Amount to Maximum 2 Alcoholic Drinks per Week

The Canadian Centre on Substance Use and Addiction (CCSA) has updated the low-risk alcohol use guidelines to a maximum of two alcoholic ...

Alcohol and Road Crashes: New WHO Manual Helps Policymakers Prevent DUI

Summary of key points from the WHO manual on alcohol and road traffic crashes. This manual is one of a series of tools developed by the ...

AB InBev

The Devastating Impact of Alcohol in New Mexico, United States

Nearly three times more people die due to alcohol in New Mexico than the United States national average. Despite the heavy alcohol burden ...

Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales

Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...

Outdated Alcohol Labels: Researchers Call for Better Warning Labels to Flag Cancer Risks

In a research perspective article published in the New England Journal of Medicine, doctors Grumman and Hall point out that the current ...

Three Reasons Why Big Alcohol Eyes Big Marijuana As Opportunity

Big Alcohol is eyeing the rise of Big Marijuana as an opportunity to maximize profits. There are three reasons why the alcohol industry ...

In Historic Move, UN Declares Healthy Environment a Human Right

UN General Assembly declares access to clean and healthy environment a universal human right. The resolution notes that the right to a ...

New Momentum For Cancer Warning Labeling on Alcohol in Canada

Globally alcohol caused 741,300 cancer deaths in 2020. Despite this, one in four Canadians remain unaware of alcohol’s cancer risk. A ...

Special Feature: Alcohol Marketing in Sports, How Big Alcohol Uses Sports to Reach Youth and Drive Product Sales

This special feature is a deep dive into alcohol marketing in sports, with three case studies of how the alcohol industry uses sports to ...

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