Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Heineken, Heineken Mexico

Heineken’s 0.0 Strategy – A Trojan Horse for Alcohol Marketing

Heineken is once again pushing its “smart drinking” narrative, using its 0.0% beer to create the illusion of corporate responsibility. ...

Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential ...

New WHO Brief on NoLo Alcohol Products Released

Are no- and low-alcohol products a possibility or a problem in decreasing alcohol harm? This new WHO snapshot brief – produced in ...

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