Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Feb 1 '26
IARD Undermines Dry January to Protect an Industry That Profits From High-Risk Alcohol Use

IARD – funded by 13 of the world’s largest alcohol companies – used a trade media interview to discourage people from trying a ...

Misconduct Report Jan 26 '24
Big Alcohol Launches Competition to ‘Dry January’

Concerning reports from Netherlands reveal a Big Alcohol counter-campaign to Dry January: ‘Damp January’. Examples from other ...

Misconduct Report May 7 '20
The French Dry January: A Success Story Despite Wine Makers’ Lobby And The Complicity of President Macron

The first ever Dry January campaign in France faced stiff opposition from the wine lobby and from President Macron. After originally ...

Misconduct Report Dec 14 '19
Week #50 Global Alcohol Policy Round-Up

The week 50 Global Alcohol Policy Round-Up contains alcohol policy updates about a new WHO technical package for alcohol policy, news that ...

Misconduct Report Dec 11 '19
France: The Difficult Case of Dry January

In France the case of dry January has been difficult from since the day it was proposed and even before plans were set. The French National ...

Misconduct Report Dec 5 '19
France: Despite Macron, Industry ‘Non’ Dry January Happening

Health promotion associations in France have launched activities to promote “Dry January”. They have commenced showcasing the ...

Misconduct Report Nov 19 '19
France: Macron Stands with Big Alcohol, Blocks Dry January

President of France Emmanuel Macron stands with Big Alcohol and blocks the proposed Dry January in France. Wine lobby groups started ...