Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Aug 20 '25 Asahi, Bacardi, Kirin
New Zealand Government Documents Reveal Shocking Alcohol Industry Interference

Newly released government papers expose how Big Alcohol lobbyists in New Zealand worked to block effective alcohol policies. The Ministry ...

Misconduct Report Apr 10 '25 AB InBev, Asahi, Carlsberg, Heineken
England, UK: Evidence Shows Alcohol Taxes Work

New alcohol duty rules introduced in August 2023 are reshaping the UK’s alcohol market. Under the improved structure, taxes are now based ...

Misconduct Report Apr 7 '25 Asahi
Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen

Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...

Misconduct Report Apr 1 '25 AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory
IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image

The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

Misconduct Report Oct 15 '24 Asahi
Big Alcohol’s Deceptive Play for Gen Z

Asahi’s re-launch of “Sub Zero alcoholic cola”, with its “Thanks for Zero” campaign, exemplifies the alcohol ...

Misconduct Report Aug 25 '22 Asahi, Kirin
Australia Raises Alcohol Excise Taxes

Australia has raised its alcohol excise taxes by 4% bringing the price of a pint of beer to $15. Currently, Australia increases excise ...

Misconduct Report Jun 17 '22 Asahi
Big Alcohol Reveals Dependence on Cheap Alcohol in New Zealand, Battles Against Alcohol Tax Rate Adjustment to Inflation Rate

The excise tax rate on alcohol is adjusted to inflation annually in New Zealand. With inflation rising this means alcohol taxes will also ...

Misconduct Report Apr 5 '22 Asahi, Kirin
Communities Prevent Worsening of Alcohol Taxation in Australia

A proposed 50% tax cut on draught beer pushed by the alcohol industry lobby received heavy media coverage before the Australian Federal ...

Misconduct Report Aug 18 '21 Asahi
The Olympics and Alcohol Harms – An Overview

Olympics officials banned alcohol sales for both spectators and athletes in the athletes village. Despite pressure from Big Alcohol giant ...