Big Alcohol: Tequila Maker Uses Insta Stories to Sell

Posted November 12 2019 Advertising, Alcohol Harm, alcohol marketing, Alcohol Policy, Bacardi, Big Alcohol, BigAlcoholExposed, Digital Marketing, Evidence, Instagram, News, Public Health, Social Media, Under-Age

An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With this, Patrón is the first liquor brand to allow ordering directly through Instagram, according to Adweek reporting.
The new feature allows users to directly buy liquor by swiping up on ads in Patrón’s Instagram stories. Users can place orders that are delivered via third-party platforms …

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