Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Bacardi Exposed: Alcohol Companies Among Instagram’s Fastest Growing Brands
Social media has become one of the most popular platforms in alcohol marketing, reaching a large group of people, often minors and young ...
Alcohol Giant Pernod Ricard Accused of Hidden Marketing in TikTok, Instagram
Two social media accounts on TikTok and Instagram under one and the same username are promoting Pernod Ricard products. The content is ...
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram
Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...
Alcohol Brands’ Facebook and Instagram Accounts Are Accessible to Australian Children
This study found that among 195 alcohol brands available in Australia from the top nine companies, 28% of Instagram and 5% of Facebook ...
Bacardi Big Alcohol: Tequila Maker Uses Insta Stories to Sell
An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With ...