Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Apr 6 '24
Inside the Celebrity Alcohol Boom: Industry Trends, Ethics, and Public Health Risks

More and more celebrities venture into the alcohol industry. They use star power to push alcohol on more people, elevating premium alcohol ...

Misconduct Report Feb 23 '23 Bacardi
Exposed: Alcohol Companies Among Instagram’s Fastest Growing Brands

Social media has become one of the most popular platforms in alcohol marketing, reaching a large group of people, often minors and young ...

Misconduct Report Apr 21 '22
Alcohol Giant Pernod Ricard Accused of Hidden Marketing in TikTok, Instagram

Two social media accounts on TikTok and Instagram under one and the same username are promoting Pernod Ricard products. The content is ...

Misconduct Report Dec 12 '21
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...

Misconduct Report Dec 12 '21
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...

Misconduct Report Jul 29 '21
Alcohol Brands’ Facebook and Instagram Accounts Are Accessible to Australian Children

This study found that among 195 alcohol brands available in Australia from the top nine companies, 28% of Instagram and 5% of Facebook ...

Misconduct Report Jul 29 '21
Alcohol Brands’ Facebook and Instagram Accounts Are Accessible to Australian Children

This study found that among 195 alcohol brands available in Australia from the top nine companies, 28% of Instagram and 5% of Facebook ...

Misconduct Report Nov 12 '19 Bacardi
Big Alcohol: Tequila Maker Uses Insta Stories to Sell

An emerging tactic by Big Alcohol is spotted from tequila maker Patrón’s strategy to use Insta story ads to sell their product. With ...