Promotion
Promotion, or any marketing strategies, is Big Alcohol’s activity to drive alcohol availability and acceptability, to perpetuate the alcohol norm, and to place alcohol at the center of people’s thoughts and preferences, communities’ practices, and societies’ customs. The focus of this DUBIOUS FIVE strategy is the people and their beliefs about alcohol products, the public and their attitudes about and behavior around alcohol products, and the consumers and how much, how often they buy and consume alcohol brands.
Latest cases of Promotion
AB InBev Normalizing Harm: AB InBev’s Tactic to Embed Alcohol in Social Life
AB InBev’s “Poker and Pizza” campaign in Colombia demonstrates a Big Alcohol tactic to normalize alcohol in everyday life. By taking ...
Molson Coors Alcohol and Sports: Molson Coors’ SPFL Sponsorship Puts Scottish Youth at Risk
Molson Coors has recently entered into a sponsorship deal with the Scottish Professional Football League (SPFL), using football as a ...
Bacardi Coca-Cola’s New Alcoholic Beverage: Blurring the Lines Between Soft Drinks and Risk
Coca-Cola and Bacardi’s recent announcement to launch a ready-to-drink (RTD) alcoholic product in 2025 is deeply concerning, especially ...
Diageo, Heineken Illegal Alcohol Sponsorship at Nairobi Marathon Targets Youth, Undermines Health
The upcoming Standard Chartered Nairobi Marathon, a celebrated community event that promotes health and fitness, is being undermined by the ...
AB InBev “Smart Drinking” or Smart Marketing? AB InBev’s Campaign Distracts from Alcohol Harm
AB InBev, the world’s largest beer producer, has been using “moderation” campaigns in Colombia, promoting “smart drinking” ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
Diageo Children Exposed to Alcohol Ads by Diageo on Family-Friendly Shows
Diageo, the global alcohol giant behind brands like Smirnoff, Gordon’s Gin, Johnny Walker, and Baileys, has come under fire for exposing ...
San Miguel San Miguel’s Expanding Market Power: The Hidden Risks to Alcohol Policy in the Philippines
San Miguel Corporation (SMC) continues to solidify its position as a dominant force in the Philippine market, not only through its alcohol ...
Diageo Unpacking the Harmful Marketing Tactics of Diageo’s Campaign in Uganda
Uganda Breweries Limited (UBL), owned by Diageo, recently launched its “Laga Swagga” campaign, offering over 1 billion ...