Promotion

Promotion, or any marketing strategies, is Big Alcohol’s activity to drive alcohol availability and acceptability, to perpetuate the alcohol norm, and to place alcohol at the center of people’s thoughts and preferences, communities’ practices, and societies’ customs. The focus of this DUBIOUS FIVE strategy is the people and their beliefs about alcohol products, the public and their attitudes about and behavior around alcohol products, and the consumers and how much, how often they buy and consume alcohol brands.

Latest cases of Promotion

818 Tequila

Celebrities and alcohol promotion

Kendall Jenner has been promoting her own Tequila Brand, 818, engaging in a college tour. She visited different universities in the United ...

Heineken

Heineken’s Sponsorship of Sports Events

Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...

AEVP - Associação das Empresas de Vinho do Porto

Street advertisement – Associação das Empresas de Vinho do Porto promoting the use of alcohol

  Street advertisement in Porto, Portugal, from AEVP – Associação das Empresas de Vinho do Porto – (Association of Port Wine ...

22 Case Stories of Big Alcohol Misconduct in 2023

In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...

Fábrica de Licores de Antioquia

Promotion – giving away shots of liquor in the street

Description: A post on Instagram. The person in the video says “December has arrived and since every day in December is Friday, we ...

NEFT Vodka

NEFT Vodka Becomes Scuderia AlphaTauri Official

Description: Announcement that NEFT Vodka Becomes Scuderia AlphaTauri Official This partnership raises ethical questions about the alcohol ...

AB InBev

AB InBev Marketing Spending Drives Sales Growth

The world’s largest beer producer, AB InBev credits marketing with driving ‘highest-ever’ volume sales. Anheuser-Busch InBev CEO ...

Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales

Diageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target ...

Heineken

Heineken Exposed: Beer Giant Promotes Heavy Alcohol Use

Heineken got caught promoting heavy alcohol use at the Gold Cycle Race in the Netherlands. The Dutch Institute for Alcohol Policy, STAP, ...

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