Promotion
Promotion, or any marketing strategies, is Big Alcohol’s activity to drive alcohol availability and acceptability, to perpetuate the alcohol norm, and to place alcohol at the center of people’s thoughts and preferences, communities’ practices, and societies’ customs. The focus of this DUBIOUS FIVE strategy is the people and their beliefs about alcohol products, the public and their attitudes about and behavior around alcohol products, and the consumers and how much, how often they buy and consume alcohol brands.
Latest cases of Promotion
Alcohol Endorsement: Insights from Sri Lanka’s Cricket Tradition
Colombo recently hosted the 145th edition of the renowned inter-school cricket rivalry between Royal College and St. Thomas College. This ...
BEE University students targeted by aggressive alcohol marketing
Recently, liquor companies have adopted increasingly aggressive tactics to target university students, leveraging social media platforms to ...
Diageo Alcohol Industry’s misleading campaigns with celebrities – Diageo and K-Pop star SUHO
SUHO, a South Korean singer-song writer and actor with an extensive fan base of millions, particularly among the youth, has partnered with ...
Delta Beverages Delta Beverages’ US$3 million sponsorship deal: spotlight on alcohol industry’s exploitation of football in Zimbabwe
Football enthusiasts in Zimbabwe are set to witness another wave of sponsorship in the premier league as Delta Beverages, a local ...
818 Tequila Celebrities and alcohol promotion
Kendall Jenner has been promoting her own Tequila Brand, 818, engaging in a college tour. She visited different universities in the United ...
Heineken Heineken’s Sponsorship of Sports Events
Heineken sponsoring “the start of the match”. While such sponsorships are undeniably lucrative for alcohol companies, they also ...
AEVP - Associação das Empresas de Vinho do Porto Street advertisement – Associação das Empresas de Vinho do Porto promoting the use of alcohol
Street advertisement in Porto, Portugal, from AEVP – Associação das Empresas de Vinho do Porto – (Association of Port Wine ...
22 Case Stories of Big Alcohol Misconduct in 2023
In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...
Fábrica de Licores de Antioquia Promotion – giving away shots of liquor in the street
A post on Instagram. The person in the video says “December has arrived and since every day in December is Friday, we are going to ...