Manipulation

Manipulation is Big Alcohol’s activity to control its image. The alcohol industry engages in manipulation activities to protect and cultivate their image and the values of their brands. Deploying manipulation strategies serves for Big Alcohol to appear as “good corporate citizens”. The focus of the DUBIOUS FIVE strategy of manipulation is the alcohol company, their brands and value. Examples are Corporate Social Responsibility (CSR), green-washing, pink-washing, rainbow-washing, or white-washing activities.

Latest cases of Manipulation

Pernod Ricard

Unveiling Greenwashing: Absolut Vodka’s Paper Bottle Initiative and Sustainability Challenges in the Alcohol Industry

  Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced ...

Diageo

Drunk driving campaign during Super Bowl week

Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched an anti-drunk driving campaign during the week of ...

AB InBev

Civil Society Organization partners with Bavaria

Civil society organisation collaborating with the alcohol brand “Bavaria” to offer capacity building in promoting responsible ...

BJM Vodka

The Misuse of Borjomi’s Name

The mineral water brand, Borjomi, known for its healing properties sourced from Georgia’s Borjomi Valley, faces a concerning dilemma ...

Spirits Spain

Collaboration Concerns: Córdoba City Council and Spirits Spain Tackle Alcohol Prevention

City Council of Córdoba has signed a collaboration agreement with Spirits Spain to prevent alcohol consumption in minors and at-risk ...

22 Case Stories of Big Alcohol Misconduct in 2023

In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...

Carlsberg

Unveiling the contradictions: Carlsberg’s Collaboration with WaterAid in India

Carlsberg Group and Carlsberg India are starting a collaboration with WaterAid to supposedly help preserve and protect the water in the ...

AB InBev

Beer Giant Exposed: AB InBev’s ESG Agenda Aims to Rebuild Brand Image 

Beer giant AB InBev’s Environment, Social and Governance Agenda (ESG) report for the year 2021 reflects that AB InBev has taken ...

Alcohol Giant Diageo Got Sued For Misleading Marketing By More Than 23.000 People

Big Alcohol giant Diageo has settled a long-running US law suit over the marketing of a Guinness product in the US after consumers ...

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