Manipulation
Manipulation is Big Alcohol’s activity to control its image. The alcohol industry engages in manipulation activities to protect and cultivate their image and the values of their brands. Deploying manipulation strategies serves for Big Alcohol to appear as “good corporate citizens”. The focus of the DUBIOUS FIVE strategy of manipulation is the alcohol company, their brands and value. Examples are Corporate Social Responsibility (CSR), green-washing, pink-washing, rainbow-washing, or white-washing activities.
Latest cases of Manipulation
Spirits Spain Alcohol Industry-Funded ‘Education’ Programs in Spain
The Ministry of Education, Science and Vocational Training, in collaboration with the Alcohol and Society Foundation (FAS), has implemented ...
German Wine Lobby Exposed: Political Interference, Deception, and Harmful Claims
Who is Big Wine in Germany and what are they up to? Lobbypedia has released a report about the German wine lobby, exposing how the wine ...
AB InBev Exposing Greenwashing in the Alcohol Industry: Cerveza Corona’s Bottle Return Campaign
Alcohol industry companies engage in manipulation activities to protect and cultivate its image and brand value, deploying manipulation ...
Pernod Ricard Unveiling greenwashing: Absolut Vodka’s paper bottle initiative and sustainability challenges in the alcohol industry
Absolut Vodka has recently announced its plan to switch from glass to paper bottles. As part of a pilot project, the brand has announced ...
Diageo Driving under the influence of alcohol campaign during Super Bowl week
Mothers Against Drunk Driving (MADD) and distributor Diageo North America have launched a campaign against driving under the influence of ...
AB InBev Civil Society Organization partners with Bavaria
Civil society organisation collaborating with the alcohol brand “Bavaria” to offer capacity building in promoting so called ...
BJM Vodka The Misuse of Borjomi’s Name
The mineral water brand, Borjomi, known for its healing properties sourced from Georgia’s Borjomi Valley, faces a concerning dilemma ...
Spirits Spain Collaboration Concerns: Córdoba City Council and Spirits Spain tackle alcohol prevention
City Council of Córdoba has signed a collaboration agreement with Spirits Spain to “prevent alcohol consumption in minors and ...
22 Case Stories of Big Alcohol Misconduct in 2023
In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...