Sabotage

Sabotage is Big Alcohol's deliberate actions to damage and obstruct people's access to public goods. This Dubious Five strategy comprises calculated actions to break and undermine society's rules, laws, and regulations. This strategy also includes willful activity that jeopardizes people's access to essential resources such as water and basic food. And it includes Big Alcohol's deliberate activities to damage or disrupt the proper functioning of society's institutions, preventing them from addressing alcohol-related harm in the public interest. Examples of this strategy include corruption, bribery, tax evasion and avoidance, price-fixing cartels, violations of alcohol marketing rules, and other unethical practices, such as depleting scarce drinking water.

Latest cases of Sabotage

Misconduct Report Nov 14 '25
Alcohol Industry Group Asobares Pushes for Expanded Late-Night Service Despite Rising Violence

Bogotá’s nightlife is under renewed scrutiny as a series of violent incidents have drawn attention to what happens in the city’s bars ...

Misconduct Report Oct 8 '25 Heineken, Heineken Mexico
Heineken’s Yucatán Brewery – A Threat to Water, Rights, and Communities

Heineken is pushing ahead with a massive new brewery in Kanasín, Yucatán – a project that symbolizes how Big Alcohol drains communities ...

Misconduct Report Sep 22 '25 AB InBev
AB InBev Facing Fraud Probe in South Korea Over Alleged Tax Evasion and Shell Company Scheme

AB InBev, the world’s largest beer producer, is facing serious allegations of misconduct – this time in South Korea. Its local ...

Misconduct Report Apr 22 '25 Heineken
Rule‑Breaking Brewer – Heineken Slammed by African Regulator and European Court

In the first four months of 2025, Heineken has already been caught flouting competition laws in two major jurisdictions – fined ...

Misconduct Report Apr 10 '25 AB InBev
AB InBev’s Mexican Footprint: Exploiting Water, Dodging Accountability

Grupo Modelo – owned by global giant AB InBev – is draining Hidalgo dry. While the company boasts of its “sustainability” efforts, ...

Misconduct Report Mar 19 '25 Cuervo, Diageo, Pernod Ricard
Water Crisis in Oaxaca – Mezcal Production Leaves Local Communities Without Access

The massive production of mezcal in Oaxaca, Mexico, primarily targeting international markets, has precipitated a severe water crisis in ...

Misconduct Report Mar 18 '25 AB InBev, Ambev
“Work similar to slavery” – Ambev Caught Exploiting Workers again

The Brazilian Ministry of Labor has exposed Ambev, a company controlled by AB Inbev, for subjecting workers to conditions akin to modern ...

Misconduct Report Mar 5 '25 AB InBev, Grupo Modelo
Beer Over People – How AB InBev Drains Mexico’s Water

Mexico’s water crisis isn’t just about climate change – it’s about corporate greed. While communities face severe droughts and ...

Misconduct Report Dec 20 '24 AB InBev, Heineken
Beer at What Cost? How Heineken and AB InBev Exploit Mexican Communities

The brewing giants Heineken and Grupo Modelo (controlled by AB InBev) are driving down barley prices for farmers in Mexico’s Altiplano ...

Read more about the dubious five

Deception

Deception is Big Alcohol’s activity to hinder and obscure public recognition of the real effects of alcohol. The focus of the Dubious Five strategy of deception is the public’s recognition of the full extent of alcohol harm, the understanding of the risk caused by alcohol products, and the root causes of alcohol harm and their most effective alcohol policy solutions. Using deception strategies Big Alcohol seeks to fuel cognitive dissonance among the public.

Manipulation

Manipulation is Big Alcohol’s activity to control its image. The alcohol industry engages in manipulation activities to protect and cultivate their image and the values of their brands. Deploying manipulation strategies serves for Big Alcohol to appear as “good corporate citizens”. The focus of the Dubious Five strategy of manipulation is the alcohol company, their brands and value. Examples are Corporate Social Responsibility (CSR), green-washing, pink-washing, rainbow-washing, or white-washing activities.

Political interference

Political interference, or lobbying, is Big Alcohol’s activity to eliminate or minimize any alcohol policy effort that would threaten sales and profits. The focus of this Dubious Five strategy is the decision-makers and opinion leaders with the power to shape and decide alcohol policy decisions. Tactics of political interference are delay, derail, or even destroy alcohol policy initiatives, and to divide coalitions supporting alcohol policy initiatives. Big Alcohol is paying lobbyists and lobby front groups to interfere in public health policy making around the world.

Promotion

Promotion, or any marketing strategies, is Big Alcohol’s activity to drive alcohol availability and acceptability, to perpetuate the alcohol norm, and to place alcohol at the center of people’s thoughts and preferences, communities’ practices, and societies’ customs. The focus of this Dubious Five strategy is the people and their beliefs about alcohol products, the public and their attitudes about and behavior around alcohol products, and the consumers and how much, how often they buy and consume alcohol brands.