Deception
Deception is Big Alcohol’s activity to hinder and obscure public recognition of the real effects of alcohol. The focus of the DUBIOUS FIVE strategy of deception is the public’s recognition of the full extent of alcohol harm, the understanding of the risk caused by alcohol products, and the root causes of alcohol harm and their most effective alcohol policy solutions. Using deception strategies Big Alcohol seeks to fuel cognitive dissonance among the public.
Latest cases of Deception
Heineken Heineken in Sri Lanka – Undermining Alcohol Taxes to Protect Profits
At a panel discussion in Sri Lanka, Heineken Lanka repeated a familiar Big Alcohol tactic: claiming that higher alcohol taxes fuel illicit ...
Bacardi, Diageo, Pernod Ricard Alcohol Industry Frontgroup FISAC Undermines Public Health with Misleading Narratives
The Foundation of Social Investigations A.C. (FISAC) in Mexico presents itself as a civil society organization dedicated to alcohol ...
Carlsberg, Heineken Big Alcohol’s Tactics in Vietnam – Misleading the Public on Alcohol Taxation
In Vietnam, the alcohol industry is once again deploying manipulative tactics to sabotage a planned increase in excise taxes on alcohol. A ...
Diageo How Diageo Uses ‘Responsible Drinking’ to Deflect Blame for Alcohol Harm” in Uganda
Uganda Breweries Limited (UBL), owned by global alcohol giant Diageo, used the Nyege Nyege Festival to promote the flawed concept of ...
Bacardi, Diageo, Pernod Ricard Health-Washing in Plain Sight: Exposing the Misleading Philippines Standards Coalition
A new initiative, the Philippines Standards Coalition, has launched to address what it calls “harmful alcohol use.” Backed by global ...
Bacardi, Diageo, Pernod Ricard Alcohol Industry’s Focus on Illicit Products Masks the Risks of Legal Alcohol
Global liquor companies are intensifying their campaign against illicit alcohol in the Philippines, citing health risks. The Alliance ...
Exposed: Some U.S. Congress Members Interfere Against Independent Alcohol Research
Recent reporting has revealed that some U.S. Congress members are pushing to halt a federal health study on alcohol’s harmful ...
Bacardi, Diageo, Pernod Ricard Exposing Big Alcohol’s Dangerous Promotion of the J-curve Myth
Drinkwise Sweden is promoting the misleading J-curve argument, which suggests moderate alcohol use may offer health benefits, particularly ...
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels
This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...