Deception

Deception is Big Alcohol’s activity to hinder and obscure public recognition of the real effects of alcohol. The focus of the DUBIOUS FIVE strategy of deception is the public’s recognition of the full extent of alcohol harm, the understanding of the risk caused by alcohol products, and the root causes of alcohol harm and their most effective alcohol policy solutions. Using deception strategies Big Alcohol seeks to fuel cognitive dissonance among the public.

Latest cases of Deception

22 Case Stories of Big Alcohol Misconduct in 2023

In 2023, Movendi International published more than 290 stories on our Alcohol Issues News Center, covering alcohol policy and scientific ...

Pernod Ricard

Pernod Ricard launches fast food-focused wine range

Description: The company is promoting unhealthy behavior and norms by launching a new wine range called Greasy Fingers, to complement ...

Australia: Alcohol Companies Use Misleading Labeling

Alcohol companies are misleading people with ‘low sugar’ labels. A natioanlly representative poll exposed how alcohol companies use ...

Diageo, Pernod Ricard

ICC Cricket World Cup 2023 attracts surrogate advertising from alcohol brands

Description: The ICC Cricket World Cup 2023 has attracted sponsorship from major alcohol beverage brands, including Bira91, Royal Stag, ...

AB InBev, Heineken

Brazil: Supported by Big Alcohol, Research Center Defines Standard Unit of Alcohol 40% Higher Than World Health Organization

Center financed by alcohol giants Heinken and AB InBev is used as a reference by the Ministry of Health and provides data that favors ...

AB InBev

AB InBev-funded Case Study to “Evaluate” AB InBev’s “Smart Drinking Goals”

AB InBev has funded a case study on the impact of its “Smart Drinking Goals” CSR initiative, as reported by the AB InBev ...

AB InBev

Study Reveals Shocking Details About Leading Alcohol Research Funder’s Relationship with the Alcohol Industry

In 2018, a $100 million clinical trial on how ‘moderate’ alcohol use affects health was cancelled in the US. This was because it was ...

Alcohol Industry Confuses Australians With Misleading Alcohol Labels

Health-oriented marketing on alcohol product labels such as ‘‘low carb’’ and ‘‘no added sugar’’ are misleading people in ...

Hypocrisy: Diageo Gathers Anti-DUI Pledges

In the latest hypocrisy, the global alcohol giant Diageo – which is part of causing alcohol deaths around the world – is ...

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