Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

U.S. States With Highest Rates of Teen Alcohol Use

New analysis reveals worrying rates of teenage alcohol consumption in the United States. The findings highlight Vermont as the state with ...

Perpetuating the Alcohol Norm: UK Reality TV Airs Barrage of Alcohol Ads

A new study reveals that reality TV shows are releasing an avalanche of unhealthy product content including alcohol, tobacco, and products ...

AB InBev

Virtual Beers and Digital Orgasms: AB InBev Marketing in the Metaverse

AB InBev is gearing up to reach young people through the digital world. The beer giant is investing in Metaverse alcohol promotions to be ...

Young Swedes Get Hold of Alcohol Via Snapchat and Instagram

A survey commissioned by Systembolaget and conducted by C.A.N. reveals how Swedish youth between 16 to 21 years of age get hold of alcohol ...

Spike in Alcohol Use During Pandemic Could Have Long-Lasting Consequences in the United States

The products and practices of the alcohol industry, including heavy pandemic marketing and the relentless lobbying to weaken U.S. state ...

In Harm’s Way: Children Live Online More Than Ever and Big Alcohol Is Targeting Them

The increasing use of digital media by children, adolescents, and youth has some benefits. But it also means the alcohol industry can find ...

Social Media and Alcohol Harm: Troubling Depictions of Underage Alcohol Use on TikTok

A recent study published in the Journal of Studies on Alcohol and Drugs found that the majority of the videos using the hashtag #alcohol on ...

Heineken

Exposed: Heineken Marketing Alcohol to Minors in Brazil

Big Brother Brazil is one of the most popular TV shows in the country ever – with a large following also among minors. But one of the ...

Heineken

Exposed: Heineken Marketing Alcohol to Minors in Brazil

Big Brother Brazil is one of the most popular TV shows in the country ever – with a large following also among minors. But one of the ...

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