Extent, Nature, and Consequences of Children and Young People’s Exposure to Alcohol Advertising and Sponsorship

This report examines the available evidence on the nature and extent of alcohol advertising and sponsorship in Australia, and the impact of exposure to alcohol advertising and sponsorship on children and young people’s drinking attitudes and behaviour. The studies are consistent in showing that exposure of children and young people to alcohol advertising and sponsorship is associated with earlier age of initiation of alcohol use in previously non-users, and more heavy alcohol use in children and young people who are already consuming alcohol…