Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Front group Sep 17 '25
PORTMAN GROUP

The Portman Group is the United Kingdom’s industry-funded “social responsibility” body and self-regulator for alcohol labelling, ...

Misconduct Report Sep 16 '25 Carlsberg
Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Nov 15 '24
How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Misconduct Report Oct 9 '24
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Misconduct Report Oct 9 '24 Molson Coors
Alcohol and Sports: Molson Coors’ SPFL Sponsorship Puts Scottish Youth at Risk

Molson Coors has recently entered into a sponsorship deal with the Scottish Professional Football League (SPFL), using football as a ...

Misconduct Report Oct 8 '24
Revelations About Big Alcohol Lobbying Spark Community Concerns in Scotland

Revelations about aggressive Big Alcohol lobbying in Scotland have raised concerns about the alcohol industry’s influence on public ...

Misconduct Report Nov 13 '23 Pernod Ricard
Pernod Ricard launches fast food-focused wine range

Description: The company is promoting unhealthy behavior and norms by launching a new wine range called Greasy Fingers, to complement ...

Misconduct Report Apr 10 '23
Exposing Alcohol Industry Framing and Conflict of Interest in Discussion of Alcohol Mortality in the UK

There is a clear discrepancy between the alcohol industry’s own reports of its motivations and good works and their pursuit of ...

Misconduct Report Feb 12 '23
Reducing Alcohol Strength Could Save Thousands of Lives In European Countries

In this modelling study, researchers looked at the effects of reduced alcohol consumption through lower alcohol strength in beer, wine and ...