Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Apr 1 '26 BrewDog
BrewDog’s ‘Lost Forest’: How a Carbon-Negative Pledge Became an Environmental Liability

The Scottish beer company BrewDog promised to plant three million trees on a Scottish Highland estate and declared itself “carbon ...

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Feb 1 '26
IARD Undermines Dry January to Protect an Industry That Profits From High-Risk Alcohol Use

IARD – funded by 13 of the world’s largest alcohol companies – used a trade media interview to discourage people from trying a ...

Front group Sep 17 '25
PORTMAN GROUP

The Portman Group is the United Kingdom’s industry-funded “social responsibility” body and self-regulator for alcohol labelling, ...

Misconduct Report Sep 16 '25 Carlsberg
Not About the Game – Carlsberg Exploits Football to Push Beer in Northern Ireland

The Irish Football Association (IFA) has extended its partnership with Carlsberg for another three years, making the beer giant the ...

Misconduct Report Nov 15 '24
How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Misconduct Report Oct 9 '24
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Misconduct Report Oct 9 '24 Molson Coors
Alcohol and Sports: Molson Coors’ SPFL Sponsorship Puts Scottish Youth at Risk

Molson Coors has recently entered into a sponsorship deal with the Scottish Professional Football League (SPFL), using football as a ...

Misconduct Report Oct 8 '24
Revelations About Big Alcohol Lobbying Spark Community Concerns in Scotland

Revelations about aggressive Big Alcohol lobbying in Scotland have raised concerns about the alcohol industry’s influence on public ...