Exposing Pernod Ricard: Four Strategies They Deploy to Clamor for Profits During Pandemic

Pernod Ricard recorded a 9.5% fall in sales for the fiscal year 2020. Clamoring for profits, the alcohol giant deploys four strategies: expanding their push into data tracking every move of consumers; aggressively exploiting specific groups that are already more vulnerable to alcohol harms; using Big Tobacco’s playbook in asking for partnership while lobbying and litigating against any policy that is a threat to their private profit maximization; and tarketing alcohol promotions to youth and under-age.

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