Diageo Exposed: How Diageo Uses (Growing) Marketing (Spending) to Drive (Rising) Sales
Posted on August 31, 2022 in Promotion, Asia-Pacific, Asia-Pacific, Asia-Pacific, Asia-Pacific, Asia-Pacific, Asia-PacificDiageo has increased its marketing spending by 51% since 2017. The Big Alcohol giant is using new data and technology tools to target people even more specifically and invade their daily lives and their most private spaces with ever more alcohol ads.