Big Alcohol Targets Millennials With “Wellness” Products, Youth-Specific Marketing

Millennials spend less money on alcohol than previous generations, according to an alaysis of the 2017 Bureau of Labor Statistics’ Consumer Expenditure Survey.
Millennials are showing trends of reducing or altogether stopping alcohol use. This is specifically true of beer. The trend is in line with millennials switching to a more healthy lifestyle overall. But the alcohol industry is gearing up to capitalize even on this trend – with “new” products and more youth-focused alcohol marketing…