Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Diageo Theatre of Deception: Diageo’s School Program in Brazil
Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...
AB InBev Targeting Youth – Grupo Modelo’s Troubling Marketing Push
Grupo Modelo, part of AB InBev, is doubling down on its expansion strategy for 2025 with a focus on “megabrands” like Corona and ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...
Heineken Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports
Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...
Diageo Diageo targeting Uganda youth
Uganda Breweries, owned by the global alcohol company Diageo, recently launched another massive alcohol marketing campaign in the country. ...
Heineken Heineken main sponsor of comic event – marketing alcohol towards minors
Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...
New Zealand: Big Alcohol Fails in Schools
Big Alcohol has admitted their programme “Smashed” aimed at alcohol prevention for school kids has not yielded results. The ...
Big Alcohol Targets Millennials With “Wellness” Products, Youth-Specific Marketing
Millennials spend less money on alcohol than previous generations, according to an alaysis of the 2017 Bureau of Labor Statistics’ ...
Australia: Kids Can’t Avoid Alcohol Ads
Kids are forcefully exposed to alcohol ads everywhere in Australia because of weak alcohol marketing regulation. Reportedly, kids see these ...