Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 3 '25 Carlsberg
Festival violence and sexual assaults – Carlsberg’s “responsibility” campaign rings hollow

Carlsberg is touting its “ZERO Irresponsible Drinking” at Roskilde 2024, promoting a 0.5% IPA and positioning itself as a safety ...

Misconduct Report Mar 21 '25 Diageo
Theatre of Deception: Diageo’s School Program in Brazil

Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...

Misconduct Report Jan 20 '25 AB InBev
Targeting Youth – Grupo Modelo’s Troubling Marketing Push

Grupo Modelo, part of AB InBev, is doubling down on its expansion strategy for 2025 with a focus on “megabrands” like Corona and ...

Misconduct Report Dec 5 '24 Heineken
Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival

Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...

Misconduct Report Oct 23 '24 Heineken
Leveraging Football Loyalty: Heineken’s Dangerous Push for Alcohol Through Sports

Heineken, through its Tiger Beer brand, has partnered with Manchester United, using the club’s massive global fanbase to embed alcohol ...

Misconduct Report Aug 22 '24Group of teenage boys with football Diageo
Diageo targeting Uganda youth

Uganda Breweries, owned by the global alcohol company Diageo, recently launched another massive alcohol marketing campaign in the country. ...

Misconduct Report Apr 29 '24 Heineken
Heineken main sponsor of comic event – marketing alcohol towards minors

Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...

Misconduct Report Jun 22 '19
Big Alcohol Wants Youth To Avoid Hangover: A New Strategy Of Pushing Alcohol Culture On Youth

Young people are consuming less alcohol and choosing an alcohol-free lifestyle more. So why is Big Alcohol shifting the focus on ...

Misconduct Report Jun 9 '19
New Zealand: Big Alcohol Fails in Schools

Big Alcohol has admitted their programme “Smashed” aimed at alcohol prevention for school kids has not yielded results. The ...