‘Responsible Consumption’ Programs and the Alcohol Industry in Brazil

Three types of Responsible Drinking [consumption] Programs (RDP) were found that focused respectively on institutional action, driving under the influence of alcohol, and underage alcohol use. All three transnational firms were involved in RDPs, whereas national firms demonstrated limited involvement.

The evidence for both national and transnational firms means that is difficult to confirm that the responsible drinking [consumption] programs produced so far in Brazil have been undertaken to systematically reduce alcohol problems, or mainly as part of a public relations strategy to reduce criticism and potentially forestall government regulations.