Ireland: Diageo Targets Children

Posted on February 18, 2020 in Promotion, Sabotage, Europe, Ireland

Diageo has come under fire in Ireland by alcohol industry watchdog for targeting children with their products. A supermarket product, Guinness Easter Egg, comes in a pack with the Guinness name and logo displayed on the front. These “Easter Eggs” contain 5% Guinness beer in each egg encased in dark and white chocolate. The product is priced at €12…

Alcohol Harm, alcohol marketing, Big Alcohol, BigAlcoholExposed, Child Health, Diageo, Evidence, News, Promotion, Public Health, Sabotage
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