Ireland: Diageo Targets Children

Posted on February 18, 2020 in Promotion, Promotion, Europe, Europe

Diageo has come under fire in Ireland by alcohol industry watchdog for targeting children with their products. A supermarket product, Guinness Easter Egg, comes in a pack with the Guinness name and logo displayed on the front. These “Easter Eggs” contain 5% Guinness beer in each egg encased in dark and white chocolate. The product is priced at €12…

Alcohol Harm, alcohol marketing, Big Alcohol, BigAlcoholExposed, Child Health, Diageo, Evidence, News, Promotion, Public Health, Sabotage
Read full article
Back to top