Big Alcohol Bets on Free Beer After COVID-19 Lockdowns
Posted on June 20, 2020 in AB InBev, Carlsberg, Heineken, Africa, Asia-Pacific, Belgium, Eastern Mediterranean, Europe, Hongkong, The AmericasBig Alcohol’s latest strategies to protect and promote their profits include schemes of pre-bought beer and free beer vouchers as bars and restaurants open across Europe and around the world after COVID-19 lockdowns. Big Alcohol has started offering various schemes to pull back people into buying alcohol from bars and restaurants. These include pre-paid beer and free beer schemes…