The Global Alcohol Industry: An Overview

Posted on December 16, 2008 in Africa, Africa, Africa, Africa, Africa

This study found that the global alcohol industry is highly concentrated and innovative. Branded alcoholic beverages are approximately 38% of recorded alcohol consumption world‐wide. Producers of these beverages tend to be large multi‐national corporations reliant on marketing for their survival. There is relatively little public health research evaluating the impact of its many marketing activities.

alcohol marketing, Big Alcohol, BigAlcoholExposed, Evidence, Science
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