Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Apr 14 '22
Tricks or Truth: Feminization of Alcohol Advertising 

Pink, glitter, “mummy juice” or “wine o’clock” time… alcohol selling strategies that can be patronizing and ...

Misconduct Report Dec 12 '21
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...

Misconduct Report Dec 12 '21
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...

Misconduct Report Jul 22 '21
Exposed: Sexism Pervasive in Craft Beer Industry

A wave of #MeToo reckonings were sparked when Brienne Allan, production manager at Notch Brewing in Salem, Massachusetts, got tired of the ...

Misconduct Report Jun 16 '21
USA: Alcohol Use in Women Now At Men’s Levels – With Severe Consequences

Alcohol use among women in the United States (U.S.) has caught up to the level of men. This trend is leading to severe consequences in ...

Misconduct Report Mar 24 '20
The Story Of Absolut Vodka’s Latest Feminist Effort

Can a “consumer whisperer” be an agent of societal change? Kristina is exploring this question in her latest blog post, as she ...

Misconduct Report Aug 21 '19
Rwanda: Big Alcohol Uses Sexist Marketing

The beer brand Skol was caught using sexist marketing in Rwanda. Skol printed sexist jokes on their beer bottles. One of the jokes read ...

Misconduct Report Mar 13 '19
Canada: ‘Mommy Juice’ Normalizes Alcohol

Normalizing alcoholism for women is the newest social media trend fired by Big Alcohol. Many Facebook pages, YouTube videos and specially ...

Misconduct Report Mar 7 '19
Don’t Poison My Rights

A powerful blog post that takes issue with a popular hashtag. Brenda explores why and how the fight for female empowerment and against Big ...