No Beer Sales at FIFA 2022 World Cup Stadiums in Qatar
Posted on November 18, 2022 in AB InBev, Eastern Mediterranean, Eastern MediterraneanThere will be no alcoholic products sold around the stadiums of FIFA World Cup 2022. Qatari officials have decided only non-alcoholic products will be sold near stadiums. FIFA and beer giant AB-InBev have no choice but to follow.
AB-InBev’s beer brand Budweiser is a sponsor of FIFA and pumps in about $75 million every four years for the deal. In return, the beer giant gets access to the massive fanbase of FIFA.