New Zealand: Big Alcohol Violates Its Own Marketing Rules

Alcohol marketing in New Zealand is self-regulated by the alcohol industry themselves. This self-regulation has been failing since the beginning as Big Alcohol keeps violating their own codes of conduct systematically – with next to no consequences.
Time and again communities, health professionals and advocates have called for independent government regulations for alcohol marketing. However, the government has failed to act for over a decade. This failure has exposed countless children and young people to pervasive alcohol marketing everywhere they go.

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