India: Big Alcohol Fined For Decade-Long Illegal ActivityPosted September 28 2021
India’s Antitrust Agency has fined Big Alcohol for setting up a beer cartel. The Competition Commission of India (CCI) has decided to fine Rs. 7.5 billion ($102 million) on Heineken-controlled beer giant United Breweries and Rs. 1.2 billion ($16 million) on the local unit of Denmark’s Carlsberg for antitrust practices.
The alcohol industry’s conduct in India demonstrates the futility of such “dialogue” with the alcohol industry. The revelations of price fixing schemes over more than a decade illustrates that Big Alcohol does not engage in the dialogue about “practices of retail sales and serving” in good faith. To the contrary, the alcohol industry arranges prices illegally in order to boost profits as well as to undermine and derail alcohol policy systems.