Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Feb 16 '26 AB InBev, Ambev
AB InBev Turns Netflix’s Bridgerton Into a Marketing Channel for Alcopops in Brazil

AB InBev subsidiary Ambev is using Netflix’s hit series Bridgerton to market flavoured alcoholic beverages to young women in Brazil. ...

Misconduct Report Oct 9 '25 AB InBev, Ambev
Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil

Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...

Misconduct Report Sep 8 '25 Heineken, Heineken Brazil
Intrusive and calculated – Heineken interrupts Netflix to push beer into the living room

Heineken has taken alcohol marketing into Brazilian living rooms with a campaign called “Hijack Socialization.” In partnership with ...

Misconduct Report Oct 21 '22
Special Feature: Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

This special feature reports on digital alcohol marketing and the harms it causes, as communities from around the world are calling on ...

Misconduct Report Oct 21 '22
Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...

Misconduct Report Mar 3 '21
Alcohol, Tobacco and Junk Food Imagery on Netflix and Amazon Prime Original Films in the UK

This study found that alcohol content appeared in almost half of the coded intervals in both Amazon Prime and Netflix original films in the ...

Misconduct Report Mar 3 '21
Alcohol, Tobacco and Junk Food Imagery on Netflix and Amazon Prime Original Films in the UK

This study found that alcohol content appeared in almost half of the coded intervals in both Amazon Prime and Netflix original films in the ...