Big Alcohol Fight: Heineken in Trouble in Brazil

Posted on January 29, 2020 in Heineken, Brazil, The Americas

Big Alcohol company Heineken appears to be locked in a fight with Coca-Cola over trouble regarding their distribution contract since the Brazil Kirin acquisition by Heineken. In October 2019, an arbitration tribunal decided Heineken must keep distributing its existing Kaiser products via the Coca-Cola network until March 2022, keeping the dates in the original contract…