USA: How Big Beer Targets College Students

In search of sales growth, Big Beer has begun partnering with college football programs, where alcohol sales have long been banned inside stadiums. West Virginia was one of the first to sell alcohol in a college stadium. It was followed by Ohio State and Oregon, and then more recently, Texas A&M, Louisiana State, Missouri and Arkansas. The football program at the University of Arkansas recently signed a $400,000 sponsorship deal with AB InBev…