New WHO Europe Report Shows Lack of Regulation Despite Growing Online Alcohol Marketing

Posted on July 07, 2020 in AB InBev, Europe

Lack of regulation leaves door open to harmful digital marketing of alcohol, according to the new report “Alcohol marketing in the WHO European Region”. However, not all pricing policies are equal in their effectiveness or impact on alcohol harm and socioeconomic inequalities fueled by alcohol, says WHO Europe in the new report.
The new “update report on evidence and recommended policy actions” summarizes advances in the evidence and progress made since 2012 in the area of alcohol marketing in the WHO European Region. At the same time, it demonstrates the need for improved alcohol marketing policies that are capable of effectively regulating the quickly evolving digital marketing methodologies employed in the commercial sector to market alcoholic beverages…

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