Impact of Alcohol Promotions on Adolescent Alcohol Use
Posted January 14 2009This review found consistent evidence to link alcohol advertising with the uptake of alcohol use among non-alcohol using young people, and increased consumption among their alcohol consuming peers. This evidence comes from high quality longitudinal studies and is corroborated by weaker cross-sectional ones. Because it focuses on mass media advertising, it almost certainly underestimates the impact of wider alcohol promotion and marketing…