Impact of Alcohol Promotions on Adolescent Alcohol Use

Posted on January 14, 2009 in Africa, Africa, Africa, Africa, Africa

This review found consistent evidence to link alcohol advertising with the uptake of alcohol use among non-alcohol using young people, and increased consumption among their alcohol consuming peers. This evidence comes from high quality longitudinal studies and is corroborated by weaker cross-sectional ones. Because it focuses on mass media advertising, it almost certainly underestimates the impact of wider alcohol promotion and marketing…

alcohol marketing, Alcohol Policy, BigAlcoholExposed, Child Health, Public Health, Report, Science
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