Health-Oriented Marketing on Alcohol Products in Australia

Posted August 02 2022 Alcohol Harm, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Health Warning Label, Labelling, Science

This study found that health-oriented marketing is prevalent in alcohol products sold in Australia. In the absence of universal and standardized health warning and energy content information on labels, permitted health-oriented marketing has the potential to mislead consumers about product healthiness or detract from the perceived harm associated with alcohol consumption. Research to test this proposition is now needed to guide labeling policy reform.

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