Big Alcohol Battles COVID-19 Business Downturn

During the global COVID-19 crisis Big Alcohol battles a severe business downturn to protect their profits. While alcohol off-trade sales saw a surge in the beginning of the COVID-19 lockdown period in many countries, this trend is now receding to the usual levels.
Meanwhile, on-trade alcohol sales such as from bars and restaurants as well as travel alcohol retail for example in duty free shops are still at a halt. Big Alcohol is loosing a considerable amount of their usual profits, but they don’t intend to wait it out…