Policy Approaches for Regulating Alcohol Marketing in a Global Context

The purpose of this review is to discuss, in the context of the expansion of transnational alcohol corporations and harms associated with alcohol use, policy options for regulating exposure to alcohol marketing.
The researchers first provide an overview of the public health problem of alcohol consumption and describe the association between exposure to alcohol marketing and alcohol consumption.
The researchers then discuss the growth and concentration of global alcohol corporations and their marketing practices in low- and middle-income countries, as well as in higher-income societies. They review the use and effectiveness of various approaches for regulating alcohol marketing in various countries before discussing challenges and opportunities to protect public health…