East Africa: Industry Battles Over Liquor Market

Alcohol producers in East Africa are battling for control of the liquor market — currently the most lucrative — in the face of an onslaught from imports, counterfeits and other influences. Alcohol industry executives say an increase in taxes, competition, drought, economic growth that does not trickle down, political instability, regulatory headwinds and millennials-led dynamics are altering the alcohol industry in favour of spirits and low-end beer brands…