Alcohol Industry Arguments for Worsening Alcohol Policy in Finland

The findings identified three main arguments used on Twitter by the alcohol industry to influence the reform of the Finnish alcohol law during its preparation phase: (1) application of liberal alcohol policies generates more revenue, (2) liberties should be generally prioritized above bureaucracy and control, and (3) education about responsibility is the best solution to alcohol-related problems.

The authors conclude that social media applications such as Twitter offer the alcohol industry unlimited opportunities for promoting its traditional public relations arguments.