Street advertisement – Associação das Empresas de Vinho do Porto promoting the use of alcohol
Posted on January 05, 2024 in AEVP - Associação das Empresas de Vinho do Porto, Promotion, Portugal
Street advertisement in Porto, Portugal, from AEVP – Associação das Empresas de Vinho do Porto – (Association of Port Wine Companies) advising that wine can and should have a place in our diet. It literally says the following: “Moderate drinking has health benefits for you. Wine can and should take a place in your fun moments. When shared with friends, it increases fun moments”.
Big Alcohol’s attempt to educate while promoting a potentially harmful product. Such messaging can contribute to misinformation and normalize consumption.
- Company: AEVP – Associação das Empresas de Vinho do Porto (AEVP – Association of Port Wine Companies )