Netherlands: Brewers Incentivize Heavy Student Alcohol UsePosted December 02 2019
Brewers in the Netherlands are giving incentives to student’s associations and promoting heavy alcohol use among students.
Major brewers are offering student unions a large number of discounts which depend on how much alcohol they serve within a year. For example the ‘hectolitre bonus’ can be as high as 75% of the wholesale price if consumption is high enough.
A research by RTV Noord found that one fraternity organisation in Groningen received a €45,000 bonus for €60,000 worth of beer, paying €15,000 for a year’s supply…