Netherlands: Brewers Incentivize Heavy Student Alcohol Use

Brewers in the Netherlands are giving incentives to student’s associations and promoting heavy alcohol use among students.
Major brewers are offering student unions a large number of discounts which depend on how much alcohol they serve within a year. For example the ‘hectolitre bonus’ can be as high as 75% of the wholesale price if consumption is high enough.
A research by RTV Noord found that one fraternity organisation in Groningen received a €45,000 bonus for €60,000 worth of beer, paying €15,000 for a year’s supply…