India: Investigative Agency Accuses Alcohol Giant Pernod Ricard of Illegal Profits, Multiple Antitrust Violations

Pernod Ricard, the global wine and liquor giant, was charged by an Indian investigating agency for breaking the alcohol laws of the national capital, Delhi. The alcohol giant is accused of deploying strategies to take control over retail shops, with the aim to boost their market share. Additional allegations were made concerning fraudulent valuations of their imports to avoid full tax obligations. An executive from Pernod Ricard, India was arrested for directly being involved in the scam. Even though the allegations have been continuously denied by the French alcohol company, the new accusations will carry consequences for the company, which currently possesses a 17% share of the key growth market that is India.