{"id":3762,"date":"2021-06-04T17:00:00","date_gmt":"2021-06-04T17:00:00","guid":{"rendered":"https:\/\/bigalcohol.exposed\/guinness-branded-alcohol-marketing-during-the-2019-rugby-six-nations-championship\/"},"modified":"2024-03-08T16:18:32","modified_gmt":"2024-03-08T16:18:32","slug":"guinness-branded-alcohol-marketing-during-the-2019-rugby-six-nations-championship","status":"publish","type":"post","link":"https:\/\/bigalcohol.exposed\/guinness-branded-alcohol-marketing-during-the-2019-rugby-six-nations-championship\/","title":{"rendered":"Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship"},"content":{"rendered":"<p>This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (\u2018Guinness\u2019 and the alibi brand \u2018Greatness\u2019) was shown for 4.05 hours or 17% of active play time. <\/p>\n<p>The 15 games delivered an estimated 122.4 billion Guinness-related branded impressions to the UK population, including 758 million to children aged under 16.<\/p>\n<p>The study concludes that alcohol marketing was highly prevalent during the 2019 Guinness Six Nations Championship and was a significant source of exposure to alcohol marketing and advertising for children, likely influencing youth alcohol experimentation and uptake.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (\u2018Guinness\u2019 and the alibi brand \u2018Greatness\u2019) was shown for 4.05 hours or 17% of active play time. The 15 games delivered an estimated 122.4 billion Guinness-related branded impressions to the UK population, including 758 million to children aged [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[260,24,26,261,27,28,32,384],"bae_dubious_five":[],"bae_companies_tax":[],"bae_location":[38,39,145,193,53],"acf":[],"_links":{"self":[{"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/posts\/3762"}],"collection":[{"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/comments?post=3762"}],"version-history":[{"count":1,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/posts\/3762\/revisions"}],"predecessor-version":[{"id":4240,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/posts\/3762\/revisions\/4240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/media\/1518"}],"wp:attachment":[{"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/media?parent=3762"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/tags?post=3762"},{"taxonomy":"bae_dubious_five","embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/bae_dubious_five?post=3762"},{"taxonomy":"bae_companies_tax","embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/bae_companies_tax?post=3762"},{"taxonomy":"bae_location","embeddable":true,"href":"https:\/\/bigalcohol.exposed\/wp-json\/wp\/v2\/bae_location?post=3762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}