Kristina analyzes the new partnership between the World Health Organization and Fifa about health promotion through football. She asks: Can FIFA be a force for good or is WHO surrendering its credibility and norm-setting role in alcohol prevention?
She explores the positive aspects of the partnership agreement, the risks and outlines her hopes for what the collaboration will mean for alcohol prevention in world football. In her critical assessments of Fifa’s role in promoting alcohol harm, she shares three expecations for this new deal…
