In this research editorial the authors discuss, why it is unwise, for WHO to include the alcohol industry in co-regulation of alcohol labeling which is a public health measure.
The authors provide three reasons with evidence as to why the industry should not be invited to co-regulate. First, the effectiveness of labels as a public health intervention depends upon their content and design, and it is highly unlikely that the industry would follow the emerging evidence base in creating a co‐regulatory alcohol labelling regime. Secondly, the industry has a poor track record of operating self‐regulatory arrangements for alcohol health warning labels. Thirdly, there is illogicality in entrusting labelling regulation to an industry which publicly opposes effective health labelling.