Unmasking Itself: Big Alcohol Cuts DEI Programmes

Major alcohol corporations in the U.S. have rolled back Diversity, Equity, and Inclusion (DEI) programmes. These are moves to carry favor with the shifting political dynamics and external pressures from Trump administration – instead of standing up for sincerely held values.
Following Donald Trump’s 2024 election victory, Big Alcohol giants Brown-Forman and Molson Coors have abandoned diversity initiatives. This shift raises serious concerns about corporate responsibility, particularly in an industry already linked to significant public health and social harms.
In this story, we reveal the alcohol companies, the changes they made to their DEI efforts, and the reasons behind those decisions.

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